Building a Social Media Team to Help your Crowdfunding Campaign

Most people with crowdfunding campaigns try to do it all on their own.  Taking the initiative and showing off your entrepreneurial spirit is all well and good, but consider the advantages of building a team to help you try to successfully fund your crowdfunding campaign.

Crowdfunding campaigns involving a team typically raise more money and have a better chance of reaching their funding goal.  Given that crowdfunding campaigns are usually funded primarily by your friends, family, and those within your sphere of influence, having a team means more friends, family, and others to ask for donations.  Logically, the more people involved with your crowdfunding campaign, the more people you will be able to approach about funding, and the greater likelihood of fulfilling your goal.

If you have decided that there is no “I” in team, and you are ready to put yours together, here are some things to consider:

Pick teammates with a large network.  Who brings the most Facebook friends, Twitter followers and LinkedIn connections to the table?  That person is a good teammate.  Who has a large e-mail list they can blast out information to in a short period of time?  Your new teammate, that’s who.

Pick teammates who know how to use social media and who are online a lot.  We all have a buddy with 2,000 Facebook “friends” who posts what he ate for breakfast every day.  That guy is probably not as good a teammate as your friend who has 500 Facebook friends, but they all engage in daily conversations with her about whatever she posts.  Also, a friend with 1,000 Twitter followers but never tweets is not as good as someone who has 500 Twitter followers and actively tweets, retweets and follows Twitter on his cell phone all day long.

Beware of overlapping networks.  Your best friend who has the same Facebook friends as you and who runs in your same social circle is probably not the best teammate. At least, not in terms of broadening your network of possible supporters.  Look for teammates who have new groups of people they can bring to the table to supplement the groups you have already tapped.

Bring in teammates who will actually help.  That person your neighbor’s best friend’s mother-in-law introduced you to once 6 months ago who has 50,000 Twitter followers, is she a good teammate?  Probably not, unless you somehow engage her in the process.  She may have access to a lot of people, but will she have any reason to help you?  Will she interact with her followers for you, or just post something then ignore it?  The best teammates are those who will work their contacts and follow up with them for you.